Published: Mon, November 05, 2018
Markets | By Josh Butler

Amazon waives minimum requirement for holidays

Amazon waives minimum requirement for holidays

The company is temporarily offering free shipping to all customers-Prime or no-on all purchases, reports USA Today.

As part of the Black Friday event, Amazon will offer "Deals of the Day" throughout that will see dramatic price cuts on "must-have electronics, toys and fashion to sports, beauty, home items and more".

The company's shares fell more than 3 percent following the announcement. Amazon spent more than $7 billion on shipping in the fourth quarter previous year, before subtracting the shipping fees it collects from customers. With this move, Amazon is forgoing numerous fees it would normally collect to offset shipping costs.

Amazon Prime members still get two-day shipping, but the promotional free shipping deal is only good for Amazon's 5-8 day shipping speed. The current quarter typically is Amazon's biggest.

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Instead of the usual $25 order minimum before shipping and taxes, Amazon is offering free shipping almost all orders shipped and sold by Amazon. Shoppers who aren't Prime members will get slower shipping, which can take five to eight days.

For now, non-Prime U.S. customers can use Amazon and not pay for postage. Perks include same-day shipping and video streaming. This promotion waives that minimum for the time being, and puts Amazon in-step with competitor Target, which waived its $35 order minimum and now offers free two-day shipping to all customers through December 22. Target, however, promises to deliver the items more quickly.

Ahead of Amazon's Black Friday sale, which will run from Friday 16th until Sunday 25th November, the retail giant is offering a deal on an "Alexa Birthday bundle" to celebrate its voice assistant's fourth birthday. According to the Seattle company's latest annual filing, shipping costs almost doubled from 2015 to 2017, reaching $21.7 billion.

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