Published: Sat, September 08, 2018
Life&Culture | By Ben Goodman

College drops Nike from athletic uniforms following Kaepernick ad

College drops Nike from athletic uniforms following Kaepernick ad

"I think it's a disgrace", said Salisbury resident Randy Mosley.

While the motto of the ad is "Don't ask if your dreams are insane, ask if they're insane enough" - many have honed into the one that tells Kaepernick's story: "Believe in something, even if it means losing everything".

Former San Francisco quarterback Colin Kaepernick appears as a face of Nike Inc advertisement marking the 30th anniversary of its "Just Do It" slogan in this image released by Nike in Beaverton, Oregon, U.S., September 4, 2018. Thirteen percent of those surveyed said they were less likely to purchase from Nike after viewing Kaepernick's first ad.

"We all need to pause, slow down, and take a look at what he's trying to say and what he's standing up for or kneeling for, black lives do matter", said Salisbury resident Heather Collins. "I mean, let's put it this way, their name is in the paper and people are talking about it", he said.

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"Just like the National Football League, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts", the president tweeted Wednesday.

The chatter is often dominated by the complaint of kneeling during the national anthem, missing the point behind it - the racial injustice through police brutality in this country.

Nike announced Kaepernick's participation Monday, and the ad premiered Tuesday. "You can't do nothing but respect them".

Others argued the backlash and calls for a Nike boycott showed how the debate has morphed beyond how to react to athletes trying to highlight issues like racial inequality and police shootings of unarmed minorities. Philadelphia safety Malcolm Jenkins, who has raised a fist during the anthem in the past but did not do so before Thursday's game, said Wednesday that he wants players to protest in different ways, to "get this conversation to move away from the anthem". I don't know why they're not enforcing it and in cases where they don't have it, they have a new thing where they don't have to do that.

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