Published: Thu, July 05, 2018
Life&Culture | By Ben Goodman

Netflix testing new Ultra subscription tier

Netflix testing new Ultra subscription tier

The Ultra plan may affect some aspects of the current Premium plan, according to PhoneArena. It sure is, but Netflix is reportedly testing a new tier that is pricier than the current Premium tier.

After the first-quarter filing, Hastings was questioned about future price hikes. Netflix might roll out this plan if it thinks users might turn their nose up at this frankly egregious cash grab, and we hope they do, and it doesn't. Cord Cutting reports that the price changes depending on the browser that is used.

In the wake of being named the number one choice for TV viewing, Netflix has been testing out a new payment option. Sadly, it seems to be confusing subscribers because it has also changed the other tiers in inconsistent ways. Known as the "Ultra" plan, it offers 4K Ultra High Definition resolution and supports High Dynamic Range settings as well. Netflix gets some flack every time it ups its prices, though most people simply opt to pay an extra couple of pounds each month to retain access. However, others in Italy who received information about the new Ultra tier say that the Premium service will continue to allow four screens to stream Netflix at the same time.

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The new test won't be available for all Netflix subscribers in Europe and the streaming service might not even offer the new price points to more users.

Now You: are you a Netflix customer? To add further insult to injury, some users also report the test halving the number of screens for both premium and standard users in order to make Ultra look more appealing.

- ”We continuously test new things at Netflix and these tests typically vary in length of time, ” Smita Saran, a Netflix spokesperson, til CNET. The company said that they are "testing slightly different price points and features to better understand how consumers value Netflix" and the option is only being shown to some European consumers.

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