Published: Mon, June 04, 2018
Hi-Tech | By Preston Stone

Once Dominant, Facebook Falls Behind Snapchat, YouTube As Teens' Favorite Social Network

Once Dominant, Facebook Falls Behind Snapchat, YouTube As Teens' Favorite Social Network

A survey released by Pew Research Center on Thursday show that 51% of USA teenagers (ages 13 to 17) now use Facebook, making it the fourth most frequently used social media platform, after YouTube, Instagram and Snapchat.

YouTube, Instagram, and Snapchat are the most popular online platforms among USA teenagers today, pushing Facebook, which once dominated the social media landscape, to the fourth position, according to a new survey.

A new study has revealed that Facebook's popularity among US teenagers has taken a massive beating over the last few years, while its rival social network companies continue to remain hot favorites. This was more than any other social media service, including Instagram (72 percent), Snapchat (69 percent), Facebook (51 percent), and Twitter (32 percent). According to previous studies, only 52% of Teens used Instagram, and 41% of Snapchat.

Most experts are concerned about social media use by younger individuals. Furthermore, teens from lower income households notably gravitate towards Facebook more than those from higher-income homes, just like the former survey. YouTube was not included in the 2014-2015 survey.

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Facebook is aging and its users also: teens americans prefer more and more other social networks, more focused on the photos and the videos, confirmed a new study published Thursday.

But Daniel Ives, chief strategy officer and head of technology research at GBH Insights, argues Facebook-owned Instagram-owned is more important to the parent company than Facebook itself when it comes to younger users. Fifty-two percent of teens used Instagram, and 20 percent used it most often. Just seven percent said that they use the popular social news aggregation site Reddit.

Pew researchers say theres no clear consensus among teens on whether these services are good or bad for them.

For NZ teens you need NZ online data, and if you are going to use articles to base some of your parental or even advertising decisions on, its best you use the data that is relevant for your region. Fully 95 per cent of teenagers in the USA have today access to a smartphone, and 45 per cent say they are online "almost constantly", the results showed. 45% of teens state they are online nearly constantly, compared to 24% back in 2014-15 edition of the research, though only a small proportion feel it is having a negative impact. "It blocks recent search history." said one 15yr old during the survey. Only 24 percent said they believe it has a "mostly negative effect" on people their age, whereas the vast majority believe it is mostly positive or has neither a positive or a negative effect. The margin of error is 5 percentage points. Today's teens don't know what it's like to grow up in a world without social media and the Internet; to ask about the impact of something that's always been around seems a bit unfair.

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