Published: Sun, May 06, 2018
Sci-tech | By Eric Barnett

Apple iPhone X Was The Best Selling Smartphone In Q1 Of 2018

Apple iPhone X Was The Best Selling Smartphone In Q1 Of 2018

It's worth noting that Apple does not release sales figures for individual iPhone models, but the company confirmed in this week's earnings that it sold 52.2 million iPhones, with the iPhone X selling the most units out of all the models throughout the quarter. The iPhone 8 Plus, launched along with the iPhone 8 and iPhone X was the third best selling smartphone with 8.3 million units sold.

Samsung has shipped 5.3 million units of Galaxy S9 Plus for sixth place and 2 percent share. Apple has now shifted nearly 50 million iPhone X units worldwide since commercial launch in November, while the iPhone 8 and iPhone 8 Plus shipped 12.5 million and 8.3 million units respectively for second and third position. While iPhone X held the top position, Apple's other phones iPhone 8, iPhone 8 Plus and even older iPhone 7 Plus grabbed the top four positions. The phone is powered by the A11 Bionic chip, which is also on the iPhone 8 series.

Rather than being a failure, the iPhone X has put Apple into the lead of the new generation of smartphones. The higher ASP of iPhone X is boosting the top-line growth.

According to a new report from Strategy Analytics, Apple's most expensive smartphone ever, with a $1319 CAD starting price, has defied expectations to sell almost 50 million units since its launch just six months ago.

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No company benefited more from that cut than Apple, which had accumulated more than $250 billion outside the US during the past decade, thanks to the vast popularity of the iPhone and other products.

There was also quite a bit of speculation that, given the difficulties in the Chinese smartphone market lately, with slowing sales and increased competition, the iPhone X might be in for a rocky ride. The S9 Plus offers an attractive package for Android enthusiasts with a bezel-less design, curved display and a rich portfolio of apps. "We expect the S9 Plus to become the best-selling Android smartphone globally in the second quarter of 2018". Here in Q1 2018, no one smartphone has that great a command over the market. BMO Capital Markets lowered shares of Apple from an "outperform" rating to a "market perform" rating and raised their target price for the stock from $162.00 to $166.00 in a report on Wednesday, January 31st. The company has a market cap of $858,015.69, a price-to-earnings ratio of 19.24, a P/E/G ratio of 1.29 and a beta of 1.26.

The phone has shipped an impressive 16 million units already. At number five, comes Xiaomi with the Redmi 5A that was well received in India and China.

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