Published: Mon, April 02, 2018
Sci-tech | By Eric Barnett

Google Shutting Down its URL-Shortening Service

Google Shutting Down its URL-Shortening Service

According to The Verge, new and anonymous users won't be able to create links through the goo.gl console after April 13, but existing users will be able to use the service for another year, after which it will be discontinued completely.

Google has chose to terminate its URL shortening service, called goo.gl or Google URL Shortener. However, the company is planning to ditch this service and replacing it with new Firebase Dynamic Links (FDL) tool.

Google said it would not auto-migrate users' existing goo.gl short links to a Firebase console.

We'd suggest going with the former as it's not only the most-recognised URL shortener out there, but also the most well-rounded, offering customers access to a slew of useful features, such as the option to: take advantage of custom URLs, create deep links optimised for mobile and utilise a real-time analytics dashboard.

The decision is effective from 13th April 2018. However, Android Police pointed out that FDLs shouldn't technically be referred to as the replacement of goo.gl short links. The best example of Firebase Dynamic Links is how you can transfer navigation information from Google Maps on its desktop website to the Google Maps Android or iOS app.

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In a blog post on Friday, Michael Hermanto, Software Engineer, Firebase, said, "We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online".

The move will have an impact on both marketing departments and malware authors alike, both ardent users of Google's URL shortening service.

Google won't change or disable existing links; all existing links will continue to redirect to the link target.

The search giant is now encouraging users to use FDL or other services like Bitly and Ow.ly to create new short links.

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