Published: Thu, March 29, 2018
Markets | By Josh Butler

Google launches mobile-first search result indexing

Cathy Edwards, director of engineering at Google Images, notes that most people now use Images to find additional information regarding a specific topic and to help them communicate and express themselves. But as the web evolved and mobile devices changed the way people search, the way people use Google Images has changed too.

When we started Google Images, we focused on making it easy to find photos and images from across the web.

Google has acquired mobile GIF keyboard and search engine Tenor for Android and iOS. However, details of the deal were not disclosed by either of the companies.

Tenor was founded in 2014 and has rapidly cemented its foothold in the GIF focused platforms.

GIF platform Tenor has been procured by Google, bringing its vivified pictures benefit from Android, iOS and desktop under the Sundar Pichai-drove tech mammoth.

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At this time, Tenor will continue to operate as a separate brand, but Google is, "looking forward to investing in their technology and relationships with content and API partners".

One service that uses Tenor's platform is Facebook Messenger. What's more, there's no way to force Google to give you the new test layout, which is now being made available only to some users who are seemingly selected at random.

Overall, it looks like Google wants to expand its capabilities in presenting gifs within its own apps and services.

In 2017, it broke the 12-billion searches milestone, racking up 300-million users during the year too. The change, as minor as it may seem, follows after a year of experimentation by Google who had announced in November 2016 that it would begin experiments to make its indexing system mobile-first. Tenor claims that its keyboard is compatible across most of the social media apps like iMessage, Google's smart keyboard app Gboard, LinkedIn, Slack and a few more.

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