Published: Mon, March 26, 2018
Markets | By Josh Butler

Zuck apologizes for Cambridge Analytica scandal with full-page print ad

Zuck apologizes for Cambridge Analytica scandal with full-page print ad

Facebook's privacy practices have come under fire after Cambridge Analytica, a political consulting firm affiliated with President Donald Trump's 2016 election campaign, got data inappropriately.

The ads ran in six British national newspapers, including the best-selling Mail, The Sunday Times and The Observer, along with The New York Times, The Washington Post and The Wall Street Journal in the U.S.

Facebook co-founder and chief executive officer Mark Zuckerberg apologized Sunday in full-page ads in nine major British and US newspapers for the massive "breach of trust" at the social media giant that revealed personal information of millions of Facebook users.

Despite acknowledging that Facebook did indeed fail to protect its users' information on at least one occasion - with more incidents expected to be discovered - the advert does not make reference to whether the company should continue to possess data.

The ads were also run in three national newspapers in the U.S. as a poll by Reuters and Ipsos Mori revealed that fewer than half of Americans trusted Facebook to obey privacy laws. It illicitly obtained information from as many as 50 million Facebook profiles by abusing Facebook's data-sharing features.

His plans did not represent a big reduction of advertisers' ability to use Facebook data, which is the company's lifeblood.Zuckerberg said he was open to additional government regulation and happy to testify before the US Congress if he was the right person. "If we can't, we don't deserve it".

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The suspected vehicle bomb, which also wounded at least four people, targeted the motorcade, the source said. Prosecutor General Nabil Sadek ordered an "urgent and wide inquiry".

The ads signed by Mark Zuckerberg said a quiz app built by a Cambridge University researcher leaked Facebook data of millions of people four years ago.

"We will now need to assess and consider the evidence before deciding the next steps and coming to any conclusions", an ICO spokesperson said in a statement.

He added: "We've already stopped apps like this getting so much information".

The world's largest social media platform is facing intense criticism in the USA and Europe after it was revealed users' personal data was passed on to Cambridge Analytica, a company that worked for Donald Trump's presidential campaign.

The company's chief executive made the admission as Facebook claimed it was now investigating "every single app that had access to large amounts of data" belonging to its users. We expect there are others.

Finding out which apps received large amounts of information and banning them.

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