Published: Wed, March 14, 2018
Hi-Tech | By Preston Stone

Spotify launches in SA with free music streaming using less data

Spotify launches in SA with free music streaming using less data

Apple announced today that it now has 38 million paying subscribers for its streaming music app, Apple Music. Eddy Cue, senior vice president of internet software and services, disclosed the number at the South by Southwest festival in Austin, Texas, Reuters reports.

Apple Music still has a way to go to catch up with market leader Spotify, which had 71 million paying subscribers as of the end of 2017.

Apple Music may overtake Spotify in few months as it seems that Apple music is rising at a fast pace.

Its launch in the country - the Swedish company's first venture into Africa - means that more and more local artists will be exposed to its vast subscription base and it creates the opportunity for musicians to reach a greater global audience.

On Spotify's website, its Premium service is now available on a 30-day trial basis and after that, if users want to subscribe it will cost R59.99 per month.

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Cue said that the combined subscriber of Apple Music and Spotify which is a rival company of Apple have more than 100 million subscribers.

Apple has bought digital magazine distributor Texture to extend its subscription services beyond music and online storage. Apple Music does not offer an ad-based version and instead uses a three-month free trial to lure customers.

Spotify Technology SA plans to list on the New York Stock Exchange the week of April 2, people with knowledge of the matter said, giving the company weeks to prepare for an unconventional debut.

In January, U.S. copyright authorities chose to increase over the next five years royalty payments music streaming companies like Spotify and Apple must make to songwriters and music publishers, a trade association for music publishers said. Of course, there is also the free tier.

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