Published: Sun, January 14, 2018
Hi-Tech | By Preston Stone

Facebook shares drop after News Feed overhaul rolls out

Facebook shares drop after News Feed overhaul rolls out

Instead, the social media site will give you posts that your family and friends have interacted with. Facebook will show less public content and more posts from friends and family.

The social network recently announced that user feeds will now feature less news and other public content and more of the personal photos and status updates that first fuelled its popularity. Zuckerberg said in the post yesterday that he wanted to change the way Facebook ranks posts by putting more weight on social interactions and relationships.

He added that people would be spending less time on Facebook and we feel good about it as that would make them rejoice and enjoy the little time they would spend on using or scrolling Facebook, which would eventually be good for the business.

According to Zuckerberg, the time spent on Facebook will go down, but "will be more valuable". "We can feel more connected and less lonely, and that correlates with long-term measures of happiness and health".

Facebook has always been criticized for creating "filter bubbles", the echo chambers of friends and like-minded people whose views are reinforced by their friends' posts on the platform.

The trend away from business posts is not new, he said.

Andrew Bosworth, Facebook's vice-president for consumer hardware and in-charge for Augmented and Virtual Reality, neither confirmed or denied early speculations regarding their latest project, but posted a tweet saying that 2018 will be an exciting year for AR/VR.

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Facebook's decision to refocus its news feed to show more posts from friendsand fewer posts from brands and publishers is a seismic shift with the potential to strike a major blow to publishers and businesses. On the other hand, passively reading articles or watching videos-even if they're entertaining or informative-may not be as good.

Currently, News Feed has been created to share a mix of "public" content from brands along with posts by friends and family.

ISBA, a lobby group for British advertisers, cautiously welcomed the move if it results in the public "feeling less bombarded by poor quality advertising". While publishers' and businesses' organic reach will decline with the algorithm update, that means the content users do see from businesses (organic or paid) could have a much bigger impact.

"Maybe there is less opportunity to be viewed with the prioritization changes, or if we try to talk to everybody on Facebook, it might be harder to come by", she said.

There are many tight-knit communities around TV shows and sports teams.

Zuckerberg, however, sees the change as a readjustment toward what Facebook was meant to do all along: connect people.

He believes Facebook will still push ads to people who have clicked on other ads or already follow a page or company. By focusing on bringing people closer together-whether it's with family and friends, or around important moments in the world-we can help make sure that Facebook is time well spent.

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