Published: Wed, December 13, 2017
Life&Culture | By Ben Goodman

Do you watch Netflix? It's watching you, too -- and closely

Do you watch Netflix? It's watching you, too -- and closely

"If people are buying your product, the last thing you want to do is mock them for using it", Aftab added.

Netflix told Sky News: "The privacy of our members' viewing is important to us". And the portrayal of journalism in "A Christmas Prince" is outrageous (which we went into detail about here). However, many people are either unaware of such data collection practices or are indifferent about them, and thus are quite surprised when presented with the facts.

Referencing A Christmas Prince, a film Netflix produced and is extensively promoting, the company claimed 53 users had watched it every day for the past 18 days - and suggested they were traumatised.

The streaming service might not release viewership numbers to the public (although Nielsen is trying to figure it out), but every so often, they'll give a hint as to who's watching, and how much.

Yesterday, Netflix US tweeted a joke that a lot of people found amusing, but many other didn't for the tweet seemed to breach the privacy of users and their viewing habits. For example, among other such ads, the campaign called out a single person with a billboard that said: "Dear person who made a playlist called: 'One Night Stand With Jeb Bush Like He's a Bond Girl in a European Casino.' We have so many questions".

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While both viewpoints could be right in certain ways, it remains to be seen how Netflix responds to the hullabaloo considering that its tweet has, within a day, garnered over 100,000 retweets and 400,000 likes. Netflix probably knows their names and their addresses and their credit card numbers.

Netflix is under-fire for binge-shaming 53 viewers of the Rose McIver-starring A Christmas Prince.

Even some major companies got in on the Netflix-bashing.

But this initial blase attitude on my part wasn't fair, because there are certainly many cases where such leaked viewing histories could have serious ramifications on someone's life.

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