Published: Tue, December 12, 2017
Sport | By Stuart Potter

Verizon, NFL strike deal to bring game streaming to any mobile network

Verizon, NFL strike deal to bring game streaming to any mobile network

As part of a new, overall five-year deal, Verizon will pay about $2.5 billion - $500 million per year - according to reports.

Verizon will stream the games through its Yahoo website and the Yahoo Sports mobile apps. Now the focus is on building its other platforms, particularly since Verizon bought Yahoo earlier this year for $4.5 billion.

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Verizon will continue to be an Official Sponsor of the NFL and offer unique experiences for customers enrolled in the Verizon Up rewards program at key NFL events including the Super Bowl, Pro Bowl, and the NFL Draft.

Verizon will have mobile-advertising inventory, which includes in-market games on Thursday, Sunday afternoon, Sunday night and Monday night.

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By placing one of the country's most valuable media properties on Yahoo, Verizon is aiming to boost its newly expanded media arm.

The agreement will additionally provide fans with mobile access to National Football League highlights, coverage of National Football League throughout the week and year, and a set of jointly-developed original content.

"We're making a commitment to fans for Verizon's family of media properties to become the mobile destination for live sports", Lowell McAdam, chairman and CEO of Verizon Communications, said in a statement. The WSJ says the deal is worth more than $2 billion, and that Verizon's annual rights and sponsorship fee to the National Football League will rise from its current $250 million to more than $450 million.

Verizon announced a multi-year partnership with the NFL that allows fans to stream all national and in-market games on any mobile device, regardless of carrier. Facebook is said to be particularly aggressive: The social giant is seeking to hire an exec who will have a budget of a "few billion dollars" for sports-rights deals, Sports Business Journal reported last month.

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